Free search engine rankings are still possible in this age of paid traffic. You do not need to pay per click in order to draw targeted traffic to your site, although it certainly does not hurt to advertise on PPC sites. Getting free listings should be your first priority when you launch a new site.
Search engines such as Google, Alta Vista, Lycos and Hotbot index sites automatically by crawling through them. Once your main URL is listed with them, they will eventually crawl through the inner pages of your site and rank them all. Contrary to popular belief, there is no reason to submit and resubmit your site to these spiders. Of course, there is also no guarantee that you will get listed at all.
The most important thing to remember when trying to get free search engine listings is to have patience. If you have paid for inclusion, you will want your money’s worth. However, if you submit your site for free listings, give it two or three months before you resubmit. After this time, you will probably find that your site has been indexed by all of the search engines.
Getting Free Search Engine Listings
If you have optimized your pages correctly, they should bring you lots of traffic. The people you target will want the information you have to offer--you will not have to pay money to get them to visit your site. Optimize your site for free search engine rankings, and you will enjoy high listings for a long time to come.
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