Most search engines are “free submit” sites. That means that you can submit your website to them and they will crawl your site and index it (if they are automatic sites), or a human editor will visit your site and potentially list it (if it’s a human-edited directory). It costs nothing to get listed with these engines, except your time and effort.
In addition to free submit sites, there are also pay per click (PPC) sites. This is where you bid on keywords to be listed under. If you have the highest bid, you will be listed first under that keyword. It’s a quick and easy way to get top search engine rankings, and to advertise your site. PPC sites cost money, but like all advertising, if done right you will earn a return on your money with increased traffic and sales.
Getting the Most from Free Submit Search Engines
Before you spend a dime, you should submit your site to the free submit search engines and directories. It does not hurt to have them review your site and list it. The big sites like Yahoo, Google, and Dmoz get most of the traffic, so you definitely want to be listed there. Most of your traffic will come from search engines so submit to as many of them as you can.
Then you can evaluate your traffic and decide if you need to advertise on PPC sites like Overture. If so, analyze your keywords and the search terms people use to find you, by reviewing your website statistics. Avoid words that are too general or your traffic will not be targeted enough. You want the most highly targeted traffic, so that you know your visitors are truly interested in what you have to sell. That way, your PPC listings will pay for themselves in increased business.
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